THE PROFIT RECOVERY PLATFORM That Turns Your Customer
Database Into Revenue
I built the behavioural economics framework that stops brands from paying twice for the same customer.
Now, certified partners use it to recover lost revenue, automatically.
THE UNCOMFORTABLE TRUTH
You Don't Have a Traffic Problem.
You Have a Forgetting Problem.
Every month, you spend thousands acquiring customers through Meta ads, Google, influencers—the whole circus.
They find you. They buy. They love the product.
And then... silence.
Not because they didn't like you. Not because the experience was bad.
Because you never gave them a reason to come back.
The result? You're stuck on the acquisition hamster wheel—paying $47 per customer, getting $82 per order, and calling it growth.
Meanwhile, your competitors who figured out retention are getting $328 from the same customer on the same acquisition cost.
The difference? They ask for the second sale. You don't.
never return
each customer
you exist
WHERE THE LEAKS ARE
The Five Leaks Bleeding Your Profit
These five leaks are universal. We've had our audits run across multiple businesses and countries, and found the same pattern every time.
The median recoverable revenue? $180,000.
The Ghost Database
11,000 past customers. Zero communication. No post-purchase nurture, no check-ins, no "we miss you" campaigns. That's not a marketing strategy—that's negligence worth $1.2M in unasked questions.
The Abandoned Majority
For every 10 people who add to cart, 7 disappear forever. No follow-up email. No reminder. No recovery sequence. You're not losing sales to competitors—you're losing them to silence.
The One-Timer Epidemic
73% of your customers buy once and vanish. Not because they hated it. Because you never invited them back. No second offer, no "here's what's new," no reason to return. One sale is not a business model.
The Anonymous Buyer
You know their shipping address but not their birthday, preferences, or why they bought. That's not personalisation—that's surveillance. Without real data, every message is a guess.
The Generic Everything
Every email looks the same. Every offer is 10% off. Every message starts with "Hey there." This isn't marketing—it's white noise. And your customers stopped listening months ago.
HOW WE FIX IT
The Profit Recovery Audit
We identify exactly where the profit is leaking, calculate what it's worth in dollars, and build the systems to recover it—without spending another cent on ads.
Run Your Own Profit Recovery Audit
Connect your Shopify + Klaviyo. Get your automated 14-point audit in 48 hours. See exactly where you're leaking profit—in dollars, not percentages.
Work With a Certified Profit Recovery Partner
Our global network of licensed practitioners delivers the full Profit Recovery System—audit, roadmap, and implementation—using our proven frameworks.
The Profit Recovery Inner Circle
For $2M+ eCommerce brands. Quarterly strategy sessions with Toby. White-glove retention architecture.
10 brands annually.
Most clients recover 15-30% more revenue within 90 days—without increasing ad spend by a dollar.
"We were spending $40k/month on Meta ads while ignoring 9,000 past customers. That's embarrassing."
Marketing Manager, Melbourne Fashion Brand
$56,000 recovered in 90 days
"I ran the audit myself in 2 days and found $240k in leaks. I felt sick."
Founder, Melbourne Homewares Brand
$240,000 identified
$30,000 recovered in 30 days
"I finally had the language clients understand: dollars, not metrics. Everything changed."
CEO, UK-based marketing partner
Certified Profit Recovery Partner
"Many agencies do email. We're the only ones quantifying lost profit. Game changer."
Founder, Sydney-based solutions agency
Certified Profit Recovery Partner
"We went from 18% to 34% repeat purchase rate in 90 days. $186k recovered."
Founder, Melbourne Fashion Brand
Inner Circle Member
Want to See Your Numbers?
IS THIS YOU?
This Works If You're...
We work with premium brands who are serious about retention. Here's who gets the best results.
✓ This Works If You’re…
✓ Doing $300k+ annually
You have a customer base worth mining. If you turnover less, the DIY audit is a great place to start.
✓ Premium or lifestyle positioning
Your customers should want to come back—they're not buying on price alone.
✓ Tired of rising acquisition costs
CPMs keep climbing. ROAS keeps shrinking. You need a channel that doesn't depend on Zuckerberg's mood.
✓ Comfortable with uncomfortable truths
We'll tell you what's broken, not what you want to hear. If you need validation, hire a cheerleader.
✓ Ready to treat customers like assets
Not email addresses. Not traffic. Humans who already voted for you with their wallets.
✗ This Probably Won't Work If You’re...
✗ Selling one-time, low-involvement products
If nobody buys toilet paper twice from the same brand, retention won't save you.
✗ Competing on price alone
Discount customers are loyalty tourists. They'll leave for 5% off somewhere else.
✗ Happy with 15% repeat purchase rate
If you think that's good enough, we're not your people..
✗ Looking for a magic bullet
This is strategic surgery, not a get-rich-quick scheme. It works, but it's not effortless.
✗ Unwilling to invest in retention systems
If you'll only spend on acquisition, keep scrolling. We can't help you.
Want to License the
Profit Recovery System?
✓ You’re a fit if…
✓ Doing $300k+ annually
You're a marketing agency, consultant, or Klaviyo partner doing $300k-$3M annually.
✓ Your clients ask about retention
But you don't have a proprietary framework.
✓ Tired of expensive SaaS
You want to add a high-margin service line without building it from scratch.
✓ You're comfortable being part of a branded network
Not fully white-label.
WHY THIS EXISTS
Why We Started The Loyalty Studio
I spent 15 years in performance marketing. Built campaigns, scaled budgets, and optimised CTRs for hundreds of brands across Australia.
Then I noticed something absurd.
Clients would spend $100,000 getting 2,000 new customers, celebrate the "growth," then watch 80% of those customers disappear forever.
When I'd suggest building retention systems, the response was always: "We'll do that later."
Later never came.
Because acquisition is exciting. Dashboards go up and to the right. Agencies can sell it. Founders can brag about it at dinner parties.
Retention is boring. It's maintenance. It's operational. It doesn't feed the ego.
But here's the thing: it's where the actual money is.
A brand doing $2M with 40% repeat purchase rate is healthier—and more valuable—than a brand doing $5M with 12% repeat rate. Because when acquisition costs spike (and they always do), the second brand dies.
So, I made a decision: I wasn't going to build another agency.
Instead, I created the Profit Recovery Platform—a system that quantifies retention gaps in dollars, automates recovery flows, and can be delivered by trained practitioners anywhere in the world.
Today, certified partners use our framework. We've audited millions in eCommerce revenue and recovered unrealised revenue for brands across a dozen countries.
I don't serve all those brands personally. I built the system that does.
The Loyalty Studio isn't a consultancy. It's a category.
And if you're a brand that wants to recover lost profit, or a practitioner who wants to license the framework—welcome.
— Toby Dames
Founder, The Loyalty Studio
QUESTIONS?
What Our Clients Ask
The honest answers to the questions you're probably thinking right now.
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A: Great—that means you understand the value of retention. We're not here to replace your existing team. We're here to show you what's being left on the table—then help you pick it up.
Most agencies run campaigns. We run forensic audits. We'll identify gaps your current setup isn't addressing (lapsed customers, cart recovery optimisation, VIP segmentation) and either implement them ourselves or equip your team to do it.
Think of us as the strategic layer above execution.
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A: We tag everything, segment everything, and track everything.
You'll see exactly which sales came from recovery flows vs. other channels in your Klaviyo and Shopify analytics. We also measure before/after metrics like repeat purchase rate, churn rate, and customer lifetime value—those don't lie.
Plus, we give you attributed reporting that shows recovered revenue. No black box. No trust-me-bro reporting.
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A: Compared to what?
Last month you spent $X on ads to acquire customers you'll never see again. We help you earn more from the ones you already paid for. That's not a cost—that's recovering a bad investment.
Our fees start at $497 for a DIY audit, of $3k for a Managed Audit + implementation done by a Certified Partner, or we can work on a performance basis (setup fee + percentage of recovered revenue). Either way, most clients see 5-10x ROI within 90-180 days.
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A: Even better. We'll audit what's working, what's not, and where the biggest opportunities are.
Most brands have some infrastructure (a basic welcome series, maybe a cart recovery flow), but they're not optimising it. They're not segmenting properly. They're not testing. They're not measuring the right things.
We'll show you how to turn what you have from "fine" to "profit-generating machine."
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A: The DIY audit takes 2 business days. Implementation of quick wins (cart recovery, lapsed customer win-backs) can be live within 2 weeks when using a Certified Partner to implement.
You'll see the first recovered revenue within 30 days. Full compounding results (repeat purchase rate lift, CLV increase) show up over 60-90 days.
This isn't a "set it and forget it" fix—it's a strategic rebuild. But if you're looking for the fastest, highest-ROI channel that doesn't depend on rising CPMs, this is it.
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A: The self-service platform gives you the diagnostic—you see the leaks and the dollar value. You implement it yourself or with your team.
A certified practitioner delivers the full system: audit + implementation + ongoing optimisation, using our proven templates and frameworks.
Inner Circle members get direct access to Toby for strategic architecture.
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A: We're selective. You need to be an established agency or consultant with existing eCommerce clients and a track record of delivering results.
The program includes: brand license, all audit templates, Klaviyo flow library, training modules, lead flow from platform overflow, and ongoing support.
Setup fee: $5k-15k depending on territory. Monthly: $500-1,500.
Apply here:
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A: Only through the Inner Circle (10-15 brands annually).
For everyone else, you'll work with our certified practitioner network or use the self-service platform.
If you are not sure, please reach out and ask us. We are always here to help.